Fruitlife

Fruitlife is a brand of Van Es Foods International (since 1971). Fruitlife is the brand in frozen fruits and fruit purees for pastry chefs, confectioners, ice cream makers, restaurants, caterers and industrial users. Rebranding the brand, by starting with the logo.The name Fruitlife is strong and well known, but it was not good readable on all items. So we choose to write the name as one word. Besides that we did keep the blue colour in the new logo and brighten up the colours.Together with an outstanding new ‘fruity’ symbol. The claim QUALITY BY NATURE also has become leading in all communications items and packagings. This has given a whole new dynamic identity. The rebranding is used as a driving force for the implementation of necessary changes. Scope: Logo, visual style, signing, brochures, website, imagebank, packaging